Current Issue - National Golf Course Owners Association Canada

National Golf Course Owners Association Canada

Leading the Business of Golf

Current Issue – Golf Business Canada

Spring 2026 Volume 30 • Issue 1 Please scroll to see the stories in this issue.

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Golf Business Canada — Spring 2026 cover

Feature

p. 10

Golf’s AI Search Revolution

Ross Liggett

Artificial Intelligence (AI) is changing how golfers discover, compare, and book courses—often without ever visiting your website. This feature explores what’s driving the shift and how operators can stay visible, bookable, and in control.

Stories in this issue

The First Tee

p. 8

A New Chapter for our Association

Nathalie Lavallée

Behind the Greens:

p. 22

HR and Legal Essentials for Golf Courses Year Round

Darcy Michaud, CHRL, MA

Research Reports

p. 28

Research Reports

NGCOA Canada

Menu Engineering:

p. 32

The Profit Powerhouse Hiding in Plain Sight

Kevin Morrison

CANADIAN IDEA

p. 38

CPGC Learner League

Sharon Labbett, Centennial Park Golf Centre, ON

Sustainability to Profitability:

p. 40

Embracing the Benefits of Sustainable Golf in Canada

Miles Mortensen

MEMBERS’ CLUBHOUSE

p. 44

Updates and new initiatives from your Association!

NGCOA Canada

PARTING SHOT

p. 46

A New Season, A New Chapter

Message from the NGCOA Canada Founding President
Richard Edmonds

NGCOA Canada Thanks Our Platinum Partners